Morrell & Co. Wine Catalog

FALL 2018

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Page 79 of 183

xxx 80 | moRRell FINe WINe AND SPIRITS vISIT uS AT moRRellWINe.Com CAll 800.96.WINeS (800.969.4637) ITAlY CHaNGiNG iTaLiaN WiNe FOReVeR italian wine is about so much more than the soil, the season, and the winemaker's style. Only in italy do we fi nd such a connection between tradition, families, cuisine, and wine. it's a matter of pride and respect to uphold the ideals of generations past, while keeping a keen eye on modern technologies, and updating practices in the vineyards and wineries. Today's italian winemaker is often young and full of new ideas. in many cases the daughter and no longer the son. These individuals are well-trained, with a work-ethic that was learned by example, and willing to travel the world to understand what people think of their family's products, while opening new markets across the globe. Yet, with all of their new ideas and willingness to change, they never lose sight of what makes italian wine so special. They never take their eye off its connection to the past and the people who came before them. From north to south, the new generation is changing italian wine forever with a retro-progressive approach that has pushed quality higher than it has ever been before, while never losing sight of the most important aspect of italian wine–tradition. There has never been a better time to explore the world's most historic winemaking region.

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